How to Choose the Right Cosmetic Packaging Material for Your Brand?

In the cosmetics and skin care industry, packaging is not only a protective layer for the product, but also the first impression between the brand and consumers. Choosing the right packaging material can not only enhance the appearance of the product, but also influence consumers' purchasing decisions.
Skincare Packaging(5)

1.Clear Brand Positioning

The choice of packaging materials should be consistent with brand positioning.

High-end BrandsChoose glass or high-quality plastics such as PETG, which looks more textured, and then pair it with exquisite printed designs.

Environmentally Friendly BrandUse recyclable materials (PP, LEMMIKKI, HDPE, LDPE), such as recycled plastic or paper packaging.

Young BrandMost of them adopt fashionable gradient colors or matte materials to attract more young consumers.

2.Consider Product Features

Bottle Set (3)
Bottle Set (3)

Liquid ProductsChoose plastic or glass bottles with good sealing properties, and choose lids and nozzles with better sealing properties to avoid leakage.

Paste ProductsIt is recommended to use squeeze or press packaging, such as hoses, vacuum bottles, and vacuum cream jars for easy access.

Powdered ProductsChoose packaging that is moisture-proof, such as glass or metal cans.

3.Customized Design is Preferred

Customized packaging can highlight the uniqueness of your brand. STENG Packaging provides the following services:

  • Product design: free design, provide design ideas and design drawings.
  • Color customization: gradient color, matta, silk screen, jne.
  • OEM-logo: print brand logo on the package.
  • Mold customization: design unique shape and structure according to demand.

4.Focus On Quality and Certification

Choose suppliers with international certification to ensure packaging quality:

STENG Packaging has certifications such as BSCI, SGS, ISO, etc., providing professional quality assurance.

5.Consider Logistics and Costs

Large quantity orders: choose sea shipping to reduce costs.

Urgent orders: Air freight is available for quick delivery.

Summarize

Choosing the right packaging material is the key to brand success. By clarifying your brand positioning, considering product characteristics, choosing a customized design, and paying attention to quality and logistics costs, you can create packaging that is both beautiful and practical. For more detailed information, please contact STENG Packaging for professional advice and customized solutions!

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Skincare Packaging (2)

What Type of Skincare Packaging Do People Prefer These Days?

In the pursuit of beauty and nature, current skincare packaging is undergoing substantial change. Consumers increasingly want packaging to be attractive, innovative, environmentally friendly, and culturally significant. This article delves into contemporary skincare packaging trends, assessing altering consumer preferences as well as the commercial logic and cultural values that drive these changes.

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