1.Clear Brand Positioning
The choice of packaging materials should be consistent with brand positioning.
High-end Brands：Choose glass or high-quality plastics such as PETG, which looks more textured, and then pair it with exquisite printed designs.
Environmentally Friendly Brand：Use recyclable materials (PP, HAUSTIER, HDPE, LDPE), such as recycled plastic or paper packaging.
Young Brand：Most of them adopt fashionable gradient colors or matte materials to attract more young consumers.
2.Consider Product Features
Liquid Products：Choose plastic or glass bottles with good sealing properties, and choose lids and nozzles with better sealing properties to avoid leakage.
Paste Products：It is recommended to use squeeze or press packaging, such as hoses, vacuum bottles, and vacuum cream jars for easy access.
Powdered Products：Choose packaging that is moisture-proof, such as glass or metal cans.
3.Customized Design is Preferred
Customized packaging can highlight the uniqueness of your brand. STENG Packaging provides the following services:
- Product design: free design, provide design ideas and design drawings.
- Color customization: gradient color, matt, silk screen, usw.
- OEM-Logo: print brand logo on the package.
- Mold customization: design unique shape and structure according to demand.
4.Focus On Quality and Certification
Choose suppliers with international certification to ensure packaging quality:
STENG Packaging has certifications such as BSCI, SGS, ISO, etc., providing professional quality assurance.
5.Consider Logistics and Costs
Large quantity orders: choose sea shipping to reduce costs.
Urgent orders: Air freight is available for quick delivery.
Summarize
Choosing the right packaging material is the key to brand success. By clarifying your brand positioning, considering product characteristics, choosing a customized design, and paying attention to quality and logistics costs, you can create packaging that is both beautiful and practical. For more detailed information, please contact STENG Packaging for professional advice and customized solutions!
